Internet Marketing

It's interesting how many companies when it comes to their website believe "build it and they will come!" That would be wonderful if that's all there was to starting an internet business. Unfortunately, failure to consider the strategy of getting more traffic is much like building a brick and mortar business without a front door. No one will know how to get to you.

Relativity is Key to Traffic Building

Relativity matters in a couple ways when it comes to marketing a website and getting the site listed in the top results of a search engine. The top search engine--Google--uses a complicated algorithm to determine a site's ranking. Google takes into consideration if the keyword or keyword phrase is used in the content of your web pages. I find it interesting when a customer says they want to receive traffic for 'home remodeling' only to find that they have not used that term at all or in a limited way on their website.

Traffic Building Strategies

Artspell uses a combination of strategies that improve the visibility of a website. Articles, blogs, social media, referring sites, directory submissions, and search engine optimization can all be used for this purpose.

Organic Search Results are Best

Most businesses count on the traffic they get from search engines like Google, Yahoo, and Bing. And the best kinds of search results are free! These are the results you get when you search for specific keyword phrases. They're referred to as "organic" results because they are based purely on the keyword or keyword phrases used by potential customers and are not influenced by paid advertising. It is always better to get on the front page in the organic results because people are much more likely to click the organic results than the pay-per-click ads (top and to the right of the organic results).

Google, the number one search engine, is constantly modifying its algorithm to provide searchers with the best experience possible. They want people to find information, products and services that are most relative to their search. This is why Google looks at the whole picture including other sites that link to yours, social media activity regarding your website, and the most relative keywords used on your site.

Search Engine Optimization

Finding the right keywords is important. Optimizing a website for those keywords is an art. Having too many on a page dilutes the effectiveness of each keyword or keyword phrase. Having just the right number of keywords/phrases in the right places using the right amount of emphasis is what search engine optimization is all about.

Where to Start?

Are you a do-it-yourself type of company that just needs some solid advice and a point in the right direction? We can arrange for a consultation. If you'd rather that Artspell Web Solutions handle every detail, check out our results-based search engine optimization pricing or contact Artspell Web Solutions to discuss your options.